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The program calls for a new school to be built that has facilities for students to learn about all aspects of film and television production in addition to the typical high school curriculum. Sited at the confluence of the Milwaukee and Menomonee Rivers in Milwaukee, less than a mile from Lake Michigan, the school sits at the intersection of north and south sides of town, hard beside freight and commuter rail lines and just south of downtown.

This dual curriculum demands reexamination of programmatic adjacencies. A creative wing of classrooms, containing film study rooms, editing bays and production studios, fronts Plankington Ave while the core curriculum classes are taught in a ring of rooms fronting on the Milwaukee River. A gym blocks railroad noise to the south and a presentation auditorium reaches north towards the urban center.